The short and long-term success of your website is dependent on…
- how you execute your website strategy
- who contributes to it
- what specifically comes out of it
- and most importantly — when it happens
A website strategy provides a foundation to your overall website efforts for the next 3-5 years.
Websites without a strategy struggle with:
- Purpose. “What’s the point of our website?”
- Vision. “Where’s our website going?”
- Audience. “Are we giving our visitors a good experience?”
- The Right Tactics. “SEO, Paid Ads, or Social Media?”
- Measurement. “How do we know if our website is effective & we’re getting a ROI?”